J. Cole, the Grammy-winning rapper celebrated for his introspective lyrics and authentic storytelling, has surprised fans with a Sunday treat: a collection of tracks released ahead of his highly anticipated upcoming album. Among the gems shared is “How High,” a song that Cole revealed was initially slated for his debut album, The Sideline Story. This unexpected drop offers a fascinating glimpse into Cole’s artistic journey and evolution, bridging his early aspirations with his current mastery.
The announcement, delivered with Cole’s signature understated style, included a tracklist of five songs, each carrying its own unique story and significance. Alongside “How High,” fans are treated to “Like A Star,” another previously unreleased track intended for his sophomore album, showcasing the depth of his vault and the meticulous curation of his discography. For longtime followers, “Knock On Wood” arrives as a welcome reminder of Cole’s freestyle prowess, a nod to his Dreamville beginnings and the raw talent that propelled him to the forefront of hip-hop.
Adding to the excitement, the release features “Pity,” a brand new collaboration with Omen and Voli, produced by Voli. This track highlights Cole’s commitment to his Dreamville Records family and his ongoing collaborations within the label. Rounding out the collection is “Unabomber,” a track Cole himself rediscovered and expressed renewed appreciation for, emphasizing the timeless quality of his lyricism and flow.
The inclusion of “How High” is particularly noteworthy. Originally considered for The Sideline Story, Cole’s critically acclaimed debut album, its release now offers a tantalizing “what if” scenario. The Sideline Story, released in 2011, was pivotal in establishing J. Cole as a major force in hip-hop. Knowing that “How High” was once in contention for that project provides context and allows listeners to appreciate how Cole’s sound and vision have developed over time. It sparks curiosity about the album’s original direction and the decisions that shaped its final form.
Cole’s message accompanying the track release is concise yet impactful. He mentions “shit beyond my control” as a reason for releasing these tracks now, adding an element of intrigue and spontaneity to the drop. His promise to return every Sunday with more content – “maybe just 1 song, maybe a video” – until the album’s September 27th release date builds anticipation and keeps fans engaged in the lead-up.
This strategic rollout is a masterclass in building hype and rewarding loyal fans. By releasing a mix of unreleased gems, freestyles, and new collaborations, J. Cole offers a diverse listening experience while simultaneously reminding everyone of his consistent artistry across different eras of his career. The inclusion of “How High,” a track with roots in his early career ambitions, is a particularly compelling element, adding layers of depth and historical context to this pre-album release campaign. As fans eagerly await September 27th, these Sunday drops are sure to keep the excitement “how high” can go.
