Saul “Canelo” Alvarez, a dominant force in professional boxing, has amassed not only a stellar record but also a substantial fortune. So, How Much Is Canelo Worth? Canelo Alvarez’s net worth is estimated to be around $250 million, a figure reflecting his success in the ring and his savvy business ventures outside of it. This article delves into the details of Canelo Alvarez’s net worth, exploring his career earnings, business ventures, and endorsement deals.
Canelo Alvarez, a name synonymous with boxing excellence, has carved a remarkable path since turning pro at the young age of 15. A four-division world champion, Canelo has held titles in the light middleweight, middleweight, super middleweight, and light heavyweight divisions, solidifying his place among the sport’s elite. His achievements include unifying titles across multiple weight classes, showcasing his versatility and dominance.
Canelo’s Business Ventures: Building an Empire Beyond Boxing
Beyond the boxing ring, Canelo Alvarez has demonstrated an entrepreneurial spirit by building a diverse business empire. His ventures include:
- Canelo Energy: A chain of gas stations in Mexico.
- Upper: A convenience store chain with multiple locations.
- Clothing Line: Expanding his brand into the fashion industry.
- Fitness App: Catering to health and fitness enthusiasts.
- VMC: A canned tequila-based cocktail.
- Yaoca: A sports drink company.
Canelo Alvarez in boxing stance, showcasing his physical prowess and brand appeal
These ventures demonstrate Canelo’s ambition to diversify his income streams and build a lasting legacy beyond his boxing career.
Lucrative Contracts and Endorsement Deals
Canelo Alvarez’s earning power is further amplified by lucrative contracts and endorsements. A notable deal was the 5-year, $365 million agreement signed in 2018 with Oscar De La Hoya’s promotion company and DAZN, covering 11 fights. While this deal later faced legal challenges, it underscores Canelo’s market value as a top-tier athlete.
While selective with his endorsements, Canelo has partnered with major brands, including a $2 million per year contract with Anheuser-Busch, showcasing his appeal to a broad audience.
Breakdown of Canelo’s Earnings:
- 2018-2019: $95 million
- 2019-2020: $40 million
- 2020-2021: $90 million
- 2022-2023: $110 million
These figures highlight Canelo’s consistent ability to generate substantial income through his boxing career and related ventures.
Early Life and Career Beginnings
Born Santos Saúl Álvarez Barragán on July 18, 1990, Canelo’s journey to boxing stardom began in humble surroundings. Raised on his family’s farm in Juanacatlan, Mexico, he was the youngest of seven siblings, all of whom pursued boxing professionally. His red hair, a rarity in Mexico, earned him the nickname “Canelo,” meaning “cinnamon” in Spanish.
Canelo’s amateur career was short but impactful, winning a silver medal in the Mexican Junior Championship and a gold medal at age 15. He turned professional shortly after, quickly making a name for himself with his impressive knockout record.
Key Career Highlights and Major Purses
Throughout his career, Canelo Alvarez has faced some of the biggest names in boxing, earning significant purses along the way. Here’s a glimpse at some of his major fight purses:
- Sugar Shane Mosley: $1.2 million
- Josesito Lopez: $2 million
- Floyd Mayweather: $12 million
- Miguel Cotto: $5 million
- Amir Khan: $25 million
- Gennady Golovkin I: $40 million
- Gennady Golovkin II: $30 million
These figures represent a fraction of Canelo’s total career earnings, which are estimated to be around $600 million pre-tax.
Canelo’s Boxing Style: A Master of Counterpunching
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Canelo Alvarez’s success in the ring is attributed to his exceptional boxing skills and strategic approach. Known for his counterpunching ability, he effectively exploits openings in his opponents’ defenses. His powerful body punches, particularly to the liver, are a signature move. Canelo’s head movement and intelligent ring generalship further contribute to his success, allowing him to set traps and deliver fight-ending combinations.
DAZN Deal and Subsequent Legal Dispute
In 2018, Canelo Alvarez signed a landmark deal with DAZN, a sports streaming service, for $365 million. This agreement guaranteed that his next ten fights would be broadcast on the platform. However, a legal dispute arose in 2020, with Canelo filing a breach of contract lawsuit against DAZN, Golden Boy Promotions, and Oscar De La Hoya. The lawsuit sought $280 million in damages, citing disagreements over potential opponents and payment terms.
The dispute was eventually resolved, allowing Canelo to continue his career on other platforms. The lawsuit highlights the complexities of the boxing industry and the challenges of navigating lucrative contracts.
In Conclusion: Canelo’s Enduring Legacy
So, how much is Canelo worth? With an estimated net worth of $250 million, Canelo Alvarez has solidified his status as one of the wealthiest and most successful boxers of all time. His journey from humble beginnings to global stardom is a testament to his talent, hard work, and entrepreneurial spirit. As he continues to compete and expand his business ventures, Canelo Alvarez’s net worth is likely to grow even further, cementing his legacy as a boxing icon.
