Casamigos Tequila has cemented itself as a premier tequila brand, celebrated for its exceptionally smooth taste and celebrity origins. Co-founded by Hollywood icon George Clooney, alongside Rande Gerber and Mike Meldman, Casamigos has rapidly become one of the world’s fastest-growing tequila brands. But How Much Is Casamigos Tequila, and what factors influence its price? Let’s dive in.
The Casamigos story began somewhat serendipitously in 2013. Clooney and Gerber, after countless tastings of various tequilas, realized they couldn’t find their “perfect tequila.” So, as any tequila-loving millionaires would, they embarked on a mission to create their own.
Gerber recounted in a 2018 interview, “We wanted one that didn’t burn going down, that was super smooth, that we didn’t have to mix and could drink straight or on the rocks, and could drink all day long without being hungover in the morning.”
Their pursuit involved sampling over 700 different recipes over two years. When they finally landed on their ideal recipe, it quickly gained popularity among their friends. Orders soon reached 1000 bottles annually, prompting the manufacturer to advise them to obtain a license. This led to the incorporation of Meldman, and the trio commercially launched Casamigos in 2013, subsequently earning numerous awards in spirits competitions.
Casamigos offers several expressions of tequila, with the Blanco being a popular choice. Its smooth, light-bodied profile makes it perfect for sipping or mixing in cocktails. Alongside the Blanco, the brand also produces Reposado and Añejo tequilas, as well as Mezcal.
What Influences the Price of Casamigos Tequila?
Several factors contribute to the price you’ll pay for a bottle of Casamigos.
- The type of expression: Blanco, Reposado, and Añejo each have different aging processes that impact their cost.
- Location: Prices can vary based on your region due to taxes, distribution costs, and retailer markups.
- Retailer: Different stores and online retailers may offer different prices.
- Bottle size: Casamigos is typically available in 750ml bottles, but larger or smaller sizes might be available at different price points.
- Limited Editions: Special releases or limited-edition bottles will naturally command a higher price.
Casamigos Blanco: A Closer Look
Casamigos isn’t just riding on celebrity status. The brand has consistently garnered awards at prestigious competitions, like the Los Angeles International Spirits Competition and the San Francisco World Spirits Competition.
Casamigos Blanco Tequila is crafted from hand-selected 100% Blue Weber agaves sourced from the Jalisco highlands of Mexico. The agaves undergo a slow-roasting process in traditional brick ovens for 72 hours – exceeding the duration of most traditional tequilas.
The fermentation process spans 80 hours, contributing to Casamigos Blanco’s unique flavor profile, compared to the standard 48 hours for typical tequilas.
Tasting Notes: Casamigos Blanco
- Nose: Sweet agave, earthy with pepper, vanilla and mint notes.
- Taste: Sweet vanilla with hints of lemon and fresh mint.
- Aftertaste: Long and luscious, with a lasting peppery agave.
Casamigos Blanco has a clear, light-bodied appearance. It is bottled at 40% ABV.
How to Enjoy Casamigos Blanco
Casamigos Blanco Tequila is enjoyable neat, on the rocks, or as a shot. Its smooth flavor profile also makes it ideal for mixing into cocktails.
Casamigos Margarita Recipe
Try this “Casamigos approved” Margarita recipe:
Ingredients
- 1.75 oz Casamigos Blanco Tequila
- 0.5 oz Fresh Lime Juice
- 0.33 oz Fresh Orange Juice
- 0.17 oz Agave Nectar
- Salt/Sugar/Orange Zest for rim
- Lime Wheel for garnish
Directions
- Moisten the rim of a margarita glass with a lime slice.
- Mix sugar, salt, and orange zest on a plate.
- Dip the rim of the glass into the mixture.
- Combine all liquid ingredients in a shaker with ice. Shake well.
- Strain into the prepared glass.
- Garnish with a lime wheel.
Other Casamigos Tequila Varieties
Besides Blanco, Casamigos offers Reposado and Añejo tequilas, each with unique characteristics.
Ultimately, how much is Casamigos Tequila depends on many factors, but the brand’s commitment to quality ingredients and production processes contribute to its premium price point. It’s a tequila crafted for smooth sipping and memorable moments, making it a worthwhile investment for many tequila enthusiasts.
