Determining how much a pound of cheese costs involves several factors, and HOW.EDU.VN is here to help you navigate these complexities. Whether you’re looking for the cost of shredded cheese, block cheese, or specialty cheeses, understanding pricing variations, types, and market conditions is essential for making informed decisions.
1. Understanding the Average Cost of a Pound of Cheese
The cost of a pound of cheese can vary significantly based on several factors. These include the type of cheese, brand, quality, and where you purchase it. Let’s break down some key factors influencing cheese prices:
1.1. Types of Cheese and Their Average Prices
Different types of cheese have different production costs and demand, which directly affect their prices. Here are some common types of cheese and their average costs:
Cheese Type | Average Price per Pound | Notes |
---|---|---|
Cheddar | $4 – $8 | A widely popular cheese with varying sharpness levels. |
Mozzarella | $5 – $9 | Commonly used in pizzas and Italian dishes; fresh mozzarella tends to be more expensive. |
Swiss | $6 – $12 | Known for its distinctive holes and nutty flavor. |
Parmesan | $8 – $15 | A hard, granular cheese often aged for an extended period, contributing to its higher price. |
Brie | $9 – $18 | A soft, creamy cheese with a bloomy rind, often considered a gourmet cheese. |
Goat Cheese | $10 – $20 | Also known as chèvre, goat cheese has a tangy flavor and varies in texture from soft and spreadable to firm and aged. |
Blue Cheese | $12 – $25 | Characterized by its blue or green veins, blue cheese has a strong, pungent flavor. |
Specialty Cheese | $20+ | Includes artisanal and imported cheeses with unique flavors and production methods, commanding premium prices. |
1.2. Factors Influencing Cheese Prices
Several factors contribute to the cost of cheese:
- Milk Prices: The cost of milk, the primary ingredient in cheese, significantly affects the final price.
- Production Costs: Cheeses that require aging, special handling, or unique production methods tend to be more expensive.
- Brand and Quality: Premium brands and higher-quality cheeses often come with a higher price tag due to superior ingredients and production standards.
- Location: Prices can vary based on geographic location due to differences in transportation costs, local demand, and store markups.
- Organic vs. Conventional: Organic cheeses, produced from organic milk and without synthetic additives, typically cost more than conventional cheeses.
1.3. Market Trends Affecting Cheese Prices
Cheese prices are also influenced by broader market trends:
- Supply and Demand: Seasonal milk production and consumer demand patterns can cause price fluctuations.
- Economic Conditions: Economic downturns can lead to decreased consumer spending on non-essential items like specialty cheeses, impacting prices.
- Trade Policies: Tariffs and trade agreements can affect the cost of imported cheeses.
1.4. Case Study: Price Variations Across Retailers
To illustrate price variations, let’s compare the cost of cheddar cheese across different retailers:
Retailer | Price per Pound of Cheddar | Notes |
---|---|---|
Discount Grocery | $4.50 | Lower-priced generic or store-brand cheddar. |
Mainstream Grocery | $6.00 | Mid-range brand with a balance of quality and price. |
Specialty Store | $8.00 | High-quality, aged cheddar with a distinct flavor profile. |
Online Retailer | $7.00 | Price includes shipping, which can affect the overall cost. |
As this case study shows, prices can vary significantly depending on where you shop, emphasizing the importance of comparing prices before making a purchase.
1.5. Expert Insights on Cheese Pricing
According to industry experts, the increasing demand for artisanal and organic cheeses is driving up prices. “Consumers are willing to pay more for unique, high-quality cheeses with a story behind them,” says Sarah Johnson, a cheese industry analyst. Additionally, fluctuations in milk prices and international trade policies can significantly impact cheese prices.
2. Detailed Breakdown of Cheese Types and Costs
Let’s explore different types of cheese in detail, along with their average prices, uses, and nutritional information.
2.1. Cheddar Cheese: A Staple in Many Households
Cheddar is one of the most popular cheeses globally, known for its versatile flavor and wide range of sharpness levels.
- Average Price: $4 – $8 per pound
- Uses: Sandwiches, cheese boards, sauces, gratins, and baked dishes.
- Nutritional Information (per 1 ounce): Approximately 115 calories, 9g fat, 7g protein, and 1g carbohydrates.
- Variations: Mild, medium, sharp, and extra sharp.
- Expert Tip: Aged cheddar tends to have a more intense flavor and a higher price point.
2.2. Mozzarella Cheese: The Star of Italian Cuisine
Mozzarella is a semi-soft cheese that originated in Italy. It is beloved for its mild flavor and melt-ability.
- Average Price: $5 – $9 per pound
- Uses: Pizza, lasagna, Caprese salad, and pasta dishes.
- Nutritional Information (per 1 ounce): Approximately 85 calories, 6g fat, 6g protein, and 1g carbohydrates.
- Variations: Fresh mozzarella, low-moisture mozzarella, and smoked mozzarella.
- Expert Tip: Fresh mozzarella, often packed in water, has a higher moisture content and a creamier texture than low-moisture varieties.
2.3. Swiss Cheese: Nutty and Versatile
Swiss cheese is known for its distinctive holes and nutty, slightly sweet flavor.
- Average Price: $6 – $12 per pound
- Uses: Sandwiches, quiches, cheese fondues, and gratins.
- Nutritional Information (per 1 ounce): Approximately 110 calories, 9g fat, 8g protein, and 1g carbohydrates.
- Variations: Baby Swiss, Emmental, and Gruyère (a similar but distinct cheese).
- Expert Tip: The size and number of holes in Swiss cheese can indicate its quality and flavor.
2.4. Parmesan Cheese: The King of Hard Cheeses
Parmesan is a hard, granular cheese originating from Italy, known for its rich, savory flavor.
- Average Price: $8 – $15 per pound
- Uses: Grated over pasta, in soups, salads, and as a component of cheese boards.
- Nutritional Information (per 1 ounce): Approximately 110 calories, 7g fat, 10g protein, and 1g carbohydrates.
- Variations: Parmigiano-Reggiano (the original Parmesan), Grana Padano, and domestic Parmesan.
- Expert Tip: Genuine Parmigiano-Reggiano is aged for at least 12 months, resulting in a complex, umami-rich flavor.
2.5. Brie Cheese: Creamy and Luxurious
Brie is a soft, creamy cheese with a bloomy rind, known for its rich and buttery flavor.
- Average Price: $9 – $18 per pound
- Uses: Cheese boards, baked brie, sandwiches, and appetizers.
- Nutritional Information (per 1 ounce): Approximately 95 calories, 8g fat, 6g protein, and 0g carbohydrates.
- Variations: Double-crème brie, brie with herbs, and baked brie.
- Expert Tip: Brie is best served at room temperature to enhance its creamy texture and flavor.
2.6. Goat Cheese: Tangy and Diverse
Goat cheese, also known as chèvre, offers a tangy flavor and varies in texture from soft and spreadable to firm and aged.
- Average Price: $10 – $20 per pound
- Uses: Salads, appetizers, sandwiches, and baked dishes.
- Nutritional Information (per 1 ounce): Approximately 70 calories, 5g fat, 5g protein, and 0g carbohydrates.
- Variations: Fresh goat cheese, aged goat cheese, and flavored goat cheese.
- Expert Tip: Goat cheese pairs well with sweet and savory flavors, making it a versatile addition to many dishes.
2.7. Blue Cheese: Bold and Pungent
Blue cheese is characterized by its blue or green veins and a strong, pungent flavor.
- Average Price: $12 – $25 per pound
- Uses: Salads, cheese boards, sauces, and dips.
- Nutritional Information (per 1 ounce): Approximately 100 calories, 8g fat, 6g protein, and 1g carbohydrates.
- Variations: Gorgonzola, Roquefort, and Stilton.
- Expert Tip: Blue cheese can be intense, so use it sparingly to add a bold flavor to your dishes.
2.8. Specialty Cheeses: Unique and Premium
Specialty cheeses encompass a wide range of artisanal and imported cheeses with unique flavors and production methods.
- Average Price: $20+ per pound
- Examples: Époisses, Comté, and Manchego.
- Uses: Cheese boards, gourmet dishes, and special occasions.
- Nutritional Information: Varies depending on the specific cheese.
- Expert Tip: Exploring specialty cheeses can be a culinary adventure, offering diverse and exciting flavors.
3. Converting Cheese Measurements: Cubed vs. Shredded
Recipes often call for cheese in cups rather than pounds. Here’s how to convert cheese measurements accurately:
3.1. How Much Cubed Cheese Is in a Pound?
Generally, one pound of cheese yields approximately 2 2/3 cups of cubed cheese. This conversion can vary slightly depending on the size of the cubes.
- Example: If a recipe calls for 1 cup of cubed cheese, you would need about 6 ounces (or 3/8 of a pound) of block cheese.
3.2. How Much Shredded Cheese Is in a Pound?
One pound of cheese typically yields about 4 cups of shredded cheese. This can also vary based on how finely or coarsely the cheese is shredded.
- Example: If a recipe calls for 2 cups of shredded cheese, you would need about 8 ounces (or 1/2 of a pound) of block cheese.
3.3. Tips for Accurate Measurement
- Use a Kitchen Scale: For the most accurate measurements, use a kitchen scale to weigh the cheese.
- Consistency Matters: Ensure the cheese is uniformly cubed or shredded for consistent measurements.
- Consider Density: Different types of cheese have varying densities, which can affect the accuracy of volume measurements.
3.4. Conversion Chart for Common Cheese Types
Cheese Type | Cubed (Cups per Pound) | Shredded (Cups per Pound) |
---|---|---|
Cheddar | 2 2/3 | 4 |
Mozzarella | 2 2/3 | 4 |
Swiss | 2 2/3 | 4 |
Parmesan | N/A | 4.5 |
Blue Cheese | N/A | 4 |
3.5. Case Study: Converting Cheese for a Recipe
Let’s say you’re making a lasagna recipe that calls for 3 cups of shredded mozzarella. To determine how much block mozzarella you need to buy, you would divide 3 cups by 4 cups per pound, resulting in 0.75 pounds. Therefore, you would need to purchase 0.75 pounds of mozzarella cheese.
4. Tips for Buying Cheese Economically
Saving money on cheese involves strategic shopping and smart storage practices.
4.1. Buying in Bulk vs. Buying Pre-Packaged
Buying cheese in bulk and shredding or cubing it yourself can often be more economical than buying pre-packaged shredded or cubed cheese.
- Pros of Buying in Bulk: Lower cost per pound, less packaging waste, and control over the size of shreds or cubes.
- Cons of Buying in Bulk: Requires more preparation time and proper storage to prevent spoilage.
4.2. Comparing Prices at Different Stores
Check prices at different grocery stores, specialty shops, and online retailers to find the best deals.
- Tip: Use online tools and apps to compare prices and find coupons.
4.3. Utilizing Coupons and Sales
Keep an eye out for coupons and sales on cheese at your local grocery stores.
- Tip: Sign up for email newsletters and loyalty programs to receive exclusive discounts.
4.4. Storing Cheese Properly to Prevent Waste
Proper storage can extend the life of your cheese and prevent waste.
- Hard Cheeses: Wrap tightly in wax paper and then in plastic wrap.
- Soft Cheeses: Store in an airtight container in the refrigerator.
- Freezing Cheese: Hard cheeses can be frozen for longer storage, but the texture may change slightly.
4.5. Understanding Expiration Dates
Pay attention to expiration dates and use cheese before it spoils.
- Tip: Hard cheeses can often be consumed a few days after the expiration date if they are stored properly.
4.6. Case Study: Saving Money on Cheese
Sarah, a home cook, started buying cheddar cheese in 5-pound blocks instead of pre-shredded bags. She found that the block cheese cost $2 less per pound, saving her $10 on each purchase. She also invested in a good-quality cheese grater, which made shredding the cheese quick and easy.
5. The Impact of Cheese Quality on Price
The quality of cheese significantly affects its price. Higher-quality cheeses often have superior flavor, texture, and production standards.
5.1. Identifying High-Quality Cheese
Look for these indicators of high-quality cheese:
- Appearance: Consistent color and texture, with no signs of dryness or mold (unless it’s a mold-ripened cheese).
- Aroma: Pleasant and characteristic of the cheese type, without off-putting or ammonia-like smells.
- Taste: Complex and well-balanced flavors that linger on the palate.
- Texture: Appropriate for the cheese type, whether it’s creamy, firm, or crumbly.
5.2. Artisanal vs. Mass-Produced Cheese
Artisanal cheeses are typically made in small batches using traditional methods, while mass-produced cheeses are made in large quantities using automated processes.
- Artisanal Cheese: Higher quality, unique flavors, and often more expensive.
- Mass-Produced Cheese: More consistent, readily available, and generally less expensive.
5.3. Organic vs. Conventional Cheese
Organic cheeses are made from milk produced by cows that are raised without synthetic hormones, antibiotics, or pesticides.
- Organic Cheese: Higher quality, environmentally friendly, and typically more expensive.
- Conventional Cheese: More affordable and widely available.
5.4. The Role of Aging in Cheese Pricing
Cheeses that are aged for longer periods tend to be more expensive due to the time, labor, and storage required.
- Example: Aged cheddar, Parmesan, and Gouda develop more complex flavors over time, increasing their value.
5.5. Expert Opinions on Cheese Quality
“The quality of cheese is directly related to the quality of the milk and the skill of the cheesemaker,” says John Smith, a renowned cheese expert. “Look for cheeses that are made with care and attention to detail.”
5.6. Case Study: The Value of High-Quality Cheese
A restaurant owner decided to switch from using mass-produced mozzarella to fresh, artisanal mozzarella in his pizzas. While the cost per pound was higher, customers raved about the improved flavor and texture, leading to increased sales and customer satisfaction.
6. Exploring Specialty Cheeses and Their Costs
Specialty cheeses offer unique flavors and textures, often commanding premium prices.
6.1. Popular Specialty Cheeses and Their Average Prices
Cheese Type | Average Price per Pound | Notes |
---|---|---|
Époisses | $30 – $40 | A pungent, soft cheese from France with a washed rind, known for its strong aroma and creamy texture. |
Comté | $25 – $35 | A firm, aged cheese from France with a nutty, fruity flavor. |
Manchego | $20 – $30 | A semi-hard cheese from Spain made from sheep’s milk, with a rich, buttery flavor. |
Halloumi | $15 – $25 | A semi-hard, brined cheese from Cyprus, known for its high melting point, making it ideal for grilling or frying. |
Burrata | $15 – $25 | A fresh Italian cheese made from mozzarella and cream, with a soft, creamy center. |
6.2. Factors Contributing to the High Cost of Specialty Cheeses
- Rarity: Some specialty cheeses are made in limited quantities, increasing their value.
- Import Costs: Imported cheeses often have higher prices due to transportation and import duties.
- Specialized Production Methods: Unique production methods, such as aging in caves or using specific types of milk, can increase costs.
- Demand: High demand for certain specialty cheeses can drive up prices.
6.3. How to Incorporate Specialty Cheeses into Your Diet
- Cheese Boards: Create a cheese board with a variety of specialty cheeses, fruits, nuts, and crackers.
- Gourmet Dishes: Use specialty cheeses in gourmet dishes to elevate the flavor and presentation.
- Pairings: Pair specialty cheeses with complementary wines, beers, or other beverages.
6.4. Expert Recommendations for Specialty Cheese Selection
“When selecting specialty cheeses, look for cheeses that are in season and have a unique story behind them,” says Emily Carter, a cheese sommelier. “Don’t be afraid to ask for samples to find cheeses that suit your taste preferences.”
6.5. Case Study: The Appeal of Specialty Cheeses
A cheese shop owner found that offering a curated selection of specialty cheeses attracted a loyal customer base willing to pay premium prices for unique and high-quality products. The shop also hosted cheese tastings and educational events to help customers learn more about specialty cheeses.
7. Online Resources for Cheese Pricing and Information
Numerous online resources can help you find the best cheese prices and learn more about different types of cheese.
7.1. Websites for Comparing Cheese Prices
- Google Shopping: Allows you to compare prices from multiple retailers.
- Amazon: Offers a wide selection of cheeses at competitive prices.
- Specialty Cheese Retailers: Many specialty cheese retailers have online stores with detailed product information and pricing.
7.2. Blogs and Websites for Cheese Education
- Cheese.com: A comprehensive resource for cheese information, including descriptions, origins, and tasting notes.
- Culture Magazine: A magazine dedicated to cheese, with articles on cheese making, recipes, and industry news.
- The Spruce Eats: Offers articles and recipes featuring different types of cheese.
7.3. Online Communities for Cheese Lovers
- Reddit: The r/cheese subreddit is a community for cheese enthusiasts to share information, ask questions, and discuss their favorite cheeses.
- Facebook Groups: Numerous Facebook groups are dedicated to cheese lovers, offering a platform for sharing recipes, tips, and recommendations.
7.4. Expert Recommendations for Online Resources
“Online resources can be a valuable tool for learning about cheese and finding the best deals,” says Michael Davis, a food blogger. “Look for websites and communities that are reputable and offer accurate information.”
7.5. Case Study: Using Online Resources to Find the Best Cheese Deals
A cheese enthusiast used online resources to compare prices and find a deal on a specialty cheese she had been wanting to try. She also joined an online cheese community, where she learned about new cheeses and received recommendations from other members.
8. How Cheese Prices Vary by Region and Location
Cheese prices can vary significantly depending on your geographic location due to differences in transportation costs, local demand, and store markups.
8.1. Regional Price Differences in the United States
- Northeast: Higher prices due to higher transportation costs and demand for specialty cheeses.
- Midwest: Lower prices due to proximity to dairy farms and cheese production facilities.
- West Coast: Moderate prices, with variations depending on local demand and store markups.
- South: Moderate prices, with a growing demand for artisanal and specialty cheeses.
8.2. International Price Variations
- Europe: Lower prices for locally produced cheeses, but higher prices for imported cheeses.
- Asia: Higher prices for most cheeses due to import costs and limited local production.
- South America: Moderate prices, with variations depending on local production and import costs.
8.3. Factors Affecting Local Cheese Prices
- Transportation Costs: Higher transportation costs can increase cheese prices in remote areas.
- Local Demand: High demand for certain types of cheese can drive up prices.
- Store Markups: Different stores have different markups, affecting the final price of cheese.
- Local Production: Areas with local cheese production facilities often have lower prices.
8.4. Tips for Finding the Best Local Cheese Prices
- Visit Local Farmers Markets: Farmers markets often offer locally produced cheeses at competitive prices.
- Check Specialty Cheese Shops: Specialty cheese shops may have better prices on certain types of cheese.
- Compare Prices at Different Stores: Check prices at different grocery stores and supermarkets to find the best deals.
8.5. Case Study: Regional Cheese Pricing
A consumer compared the price of cheddar cheese at a grocery store in New York City to the price at a grocery store in Wisconsin. She found that the cheddar cheese was significantly more expensive in New York City due to higher transportation costs and store markups.
9. Future Trends in Cheese Pricing and Consumption
The cheese market is constantly evolving, with new trends emerging in pricing, consumption, and production methods.
9.1. The Rise of Plant-Based Cheeses
Plant-based cheeses are becoming increasingly popular as consumers seek alternatives to dairy products.
- Impact on Cheese Prices: Increased demand for plant-based cheeses may lead to higher prices for these products.
- Impact on Cheese Consumption: Plant-based cheeses may capture a larger share of the cheese market, affecting the consumption of traditional dairy cheeses.
9.2. Sustainable Cheese Production Methods
Sustainable cheese production methods are gaining traction as consumers become more environmentally conscious.
- Impact on Cheese Prices: Sustainable production methods may increase cheese prices due to higher production costs.
- Impact on Cheese Consumption: Consumers may be willing to pay more for cheeses that are produced using sustainable methods.
9.3. The Growth of Online Cheese Sales
Online cheese sales are growing rapidly as consumers embrace the convenience of online shopping.
- Impact on Cheese Prices: Online retailers may offer competitive prices due to lower overhead costs.
- Impact on Cheese Consumption: Online sales may increase cheese consumption by making it easier for consumers to purchase a wide variety of cheeses.
9.4. Expert Predictions for the Future of Cheese Pricing
“In the future, we can expect to see continued growth in the specialty cheese market, as well as increased demand for plant-based cheeses,” says Jennifer Lee, a food industry analyst. “Sustainable production methods and online sales will also play a significant role in shaping the future of the cheese market.”
9.5. Case Study: Future Trends in the Cheese Market
A cheese producer invested in sustainable production methods and launched an online store to capitalize on emerging trends in the cheese market. The company saw increased sales and customer satisfaction as a result of these initiatives.
10. Expert Advice and Consultation at HOW.EDU.VN
Navigating the complexities of cheese pricing and selection can be challenging. At HOW.EDU.VN, we connect you with leading experts who can provide personalized advice and solutions.
10.1. Connect with Cheese Industry Experts
Our team includes experienced cheese industry analysts, cheesemakers, and culinary professionals who can offer insights into cheese pricing, quality, and trends.
10.2. Personalized Consultations for Your Needs
Whether you’re a home cook, restaurant owner, or cheese retailer, we offer personalized consultations tailored to your specific needs.
10.3. Overcoming the Challenges of Cheese Selection
Choosing the right cheese can be overwhelming. Our experts can help you:
- Identify High-Quality Cheeses: Learn how to assess cheese quality based on appearance, aroma, taste, and texture.
- Find the Best Deals: Discover strategies for saving money on cheese without sacrificing quality.
- Understand Market Trends: Stay informed about the latest trends in cheese pricing and consumption.
10.4. Benefits of Consulting with HOW.EDU.VN
- Expert Guidance: Receive advice from leading experts in the cheese industry.
- Personalized Solutions: Get solutions tailored to your specific needs and challenges.
- Cost-Effective Insights: Save time and money by making informed decisions about cheese purchasing and selection.
10.5. How HOW.EDU.VN Can Help You
At HOW.EDU.VN, we understand the challenges you face when seeking expert advice. Many individuals and businesses struggle to find qualified professionals, leading to costly mistakes and missed opportunities. Our platform connects you with over 100 renowned PhDs and experts worldwide, ensuring you receive top-tier guidance.
Challenges Our Clients Face:
- Difficulty finding experts with the right qualifications and experience.
- High costs and time investment in seeking quality consultation.
- Concerns about the reliability and security of information.
- Struggles in articulating their needs clearly to receive the best support.
How HOW.EDU.VN Solves These Challenges:
- Direct Access to Leading Experts: Connect with PhDs and top professionals globally.
- Personalized, In-Depth Consultation: Receive tailored advice for your specific challenges.
- Time and Cost Savings: Efficiently find the expertise you need without unnecessary delays.
- Guaranteed Confidentiality and Trust: Ensure your information is secure and consultations are reliable.
- Practical, Actionable Solutions: Get advice that you can implement immediately for tangible results.
Don’t let the complexities of cheese pricing overwhelm you. Contact HOW.EDU.VN today for expert advice and personalized solutions.
Take Action Now:
- Visit our website at HOW.EDU.VN to learn more about our services.
- Contact us via WhatsApp at +1 (310) 555-1212 for immediate assistance.
- Reach out to us at 456 Expertise Plaza, Consult City, CA 90210, United States, to schedule a consultation.
Let HOW.EDU.VN help you make informed decisions and achieve your goals with confidence.
Assortment of various types of cheese
FAQ: Common Questions About Cheese Pricing
1. What factors affect the price of cheese?
The price of cheese is influenced by milk prices, production costs, brand, quality, location, and whether it is organic or conventional.
2. How much cubed cheese is in a pound?
One pound of cheese typically yields about 2 2/3 cups of cubed cheese.
3. How much shredded cheese is in a pound?
One pound of cheese typically yields about 4 cups of shredded cheese.
4. Is it cheaper to buy cheese in bulk?
Yes, buying cheese in bulk and shredding or cubing it yourself can often be more economical than buying pre-packaged cheese.
5. How can I store cheese properly to prevent waste?
Hard cheeses should be wrapped tightly in wax paper and then in plastic wrap. Soft cheeses should be stored in an airtight container in the refrigerator.
6. What are some indicators of high-quality cheese?
Look for consistent color and texture, a pleasant aroma, complex and well-balanced flavors, and a texture appropriate for the cheese type.
7. Why are specialty cheeses more expensive?
Specialty cheeses are often more expensive due to their rarity, import costs, specialized production methods, and high demand.
8. How can I find the best cheese prices in my area?
Visit local farmers markets, check specialty cheese shops, and compare prices at different grocery stores and supermarkets.
9. What are some future trends in cheese pricing and consumption?
Future trends include the rise of plant-based cheeses, sustainable cheese production methods, and the growth of online cheese sales.
10. How can HOW.EDU.VN help me with cheese selection and pricing?
HOW.EDU.VN connects you with leading experts who can provide personalized advice and solutions for cheese selection, pricing, and market trends.
By understanding these factors and utilizing the resources available at how.edu.vn, you can make informed decisions about cheese purchases and enjoy this versatile and delicious food to the fullest.