“How Much Money Has Wicked Made” is a question many fans and industry observers are asking, and the answer is impressive. As of April 7, Wicked has grossed $747.4 million worldwide, securing its place as a box office phenomenon, according to HOW.EDU.VN. This success reflects the musical’s broad appeal and the anticipation surrounding the film adaptation. For expert insights on box office trends and entertainment industry analysis, our team of experienced professionals at HOW.EDU.VN is available to offer detailed consultations, providing valuable support for navigating the complexities of entertainment finance and strategy. Contact us today for a personalized discussion on how we can assist you in understanding the financial aspects of the entertainment world, focusing on revenue streams, audience engagement, and critical factors influencing success in the entertainment industry.
1. What is the Total Box Office Revenue of Wicked?
As of April 7, Wicked has earned a staggering $747.4 million worldwide. This figure solidifies its position as one of the most successful film adaptations of a Broadway musical. The film’s impressive performance reflects its widespread appeal and the significant anticipation leading up to its release.
Wicked’s financial success can be attributed to several key factors. The original Broadway production has a dedicated fan base, drawn to its captivating story, memorable music, and universal themes of friendship and acceptance. This pre-existing audience provided a strong foundation for the film’s box office success. The star power of Cynthia Erivo and Ariana Grande, who play the lead roles, further amplified the film’s appeal, attracting both fans of the musical and admirers of the actors’ work. The film’s extensive marketing campaign, which included trailers, television spots, and social media engagement, also played a crucial role in building awareness and generating excitement among potential viewers.
2. How Does Wicked’s Box Office Gross Compare to Other Musical Adaptations?
Wicked now surpasses Mamma Mia!, which grossed $611.5 million worldwide, to become the highest-grossing film adaptation of a Broadway musical. To provide a clear comparison, here’s a look at the worldwide grosses of other successful musical adaptations:
| Film | Worldwide Gross |
|---|---|
| Wicked | $747.4 million |
| Mamma Mia! | $611.5 million |
| Les Misérables | $442.8 million |
| Grease | $396.3 million |
| Chicago | $306.8 million |
| Into the Woods | $212.9 million |
| Hairspray | $203.6 million |
Catherine Zeta-Jones in Chicago
The table illustrates Wicked’s dominance in the musical adaptation category, outperforming even well-loved classics like Grease and Les Misérables. This comparison highlights the film’s broad appeal and its success in translating a popular stage show to the big screen.
3. What Factors Contributed to Wicked’s Box Office Success?
Several elements contributed to the impressive box office earnings of Wicked:
- Popularity of the Original Musical: Wicked has been a Broadway sensation for over two decades, captivating audiences with its unique storyline, memorable music, and elaborate stage production.
- Star-Studded Cast: Featuring acclaimed actresses Cynthia Erivo and Ariana Grande in leading roles, the film attracted a wide audience base, including fans of the musical and admirers of the stars.
- Effective Marketing: The marketing campaign for Wicked was extensive, employing a mix of traditional and digital strategies to create buzz and anticipation. Trailers, TV spots, and social media engagement played a significant role in reaching a broad audience.
- Critical Acclaim and Positive Word-of-Mouth: Positive reviews from critics and enthusiastic reactions from early viewers contributed to the film’s popularity. Word-of-mouth marketing can be particularly powerful in driving ticket sales.
- Timing of Release: The film’s release during a period with fewer competing blockbusters likely helped it to capture a larger share of the audience.
4. What Awards and Nominations Has Wicked Received?
Wicked garnered significant recognition in the awards circuit, including 10 Oscar nominations on January 23. Both Cynthia Erivo and Ariana Grande received nominations for their performances. The film won two awards at the Oscars ceremony on March 2, for best costume design and best production design. These accolades underscore the film’s artistic and technical achievements, which significantly contributed to its critical and commercial success.
5. How Did the COVID-19 Pandemic Affect Movie Ticket Sales for Wicked?
The COVID-19 pandemic significantly affected the movie industry, causing theater closures and shifting release schedules. However, these disruptions also opened up new opportunities for films like Wicked. The delay allowed for more anticipation and marketing build-up, potentially boosting initial ticket sales upon release.
The pandemic has changed consumer behavior, with many viewers now preferring to watch movies from the comfort of their homes. This shift has led to increased demand for streaming options, which could influence how studios distribute their films in the future. For Wicked, a simultaneous release in theaters and on streaming platforms might have further increased its reach, although the studio opted for a theatrical release first.
6. Who Directed Wicked and What Other Films Have They Directed?
Wicked was directed by Jon M. Chu, a director known for his versatility and experience in both musical and blockbuster films. His notable works include:
- Crazy Rich Asians (2018): A groundbreaking romantic comedy that achieved significant box office success and critical acclaim.
- Step Up 2: The Streets (2008): A dance film that showcased Chu’s ability to capture dynamic performances and engaging visuals.
- G.I. Joe: Retaliation (2013): An action-packed film demonstrating Chu’s skill in directing large-scale productions.
- In the Heights (2021): Another adaptation of a Broadway musical, which prepared him for the challenges of bringing Wicked to the big screen.
Chu’s diverse filmography demonstrates his ability to handle different genres and scales of production, making him a fitting choice for directing Wicked. His previous experience with musical adaptations and big-budget films equipped him with the skills necessary to bring the beloved Broadway show to a wider audience.
7. Will Wicked: Part Two Follow Its Predecessor to Box Office Glory?
The success of the first Wicked film has created high expectations for the sequel, Wicked: For Good, scheduled for release on November 21, 2025. Whether it will replicate the box office success of its predecessor depends on several factors:
- Audience Reception: The critical and audience reception of the first film will significantly influence the anticipation and interest in the sequel.
- Marketing and Promotion: A well-executed marketing campaign can generate buzz and excitement, driving ticket sales.
- Competition: The release date and competing films will play a role in determining how much of the audience the sequel can capture.
- Story and Performances: The quality of the storyline, musical numbers, and performances will be crucial in satisfying fans and attracting new viewers.
Given the established fan base and the success of the first film, Wicked: For Good has a strong foundation for achieving similar box office success. However, maintaining the same level of quality and appeal will be essential to meet the high expectations set by its predecessor.
8. What is the Budget for Wicked and How Does It Compare to Its Gross Revenue?
While the exact budget for Wicked has not been officially disclosed, industry estimates suggest it is a large-scale production with significant investment in visual effects, costumes, and marketing. Comparing the estimated budget to the film’s $747.4 million worldwide gross provides insights into its financial success.
If the budget is around $200 million (a common figure for major studio productions), Wicked has already earned over three times its production cost, making it a highly profitable venture. This calculation doesn’t include additional revenue streams from home video sales, streaming rights, and merchandise, which could further increase the film’s overall profitability.
9. How Did Wicked Perform in Different International Markets?
Wicked’s box office success is not limited to domestic markets; it has performed well internationally, drawing audiences from various countries and cultural backgrounds. Understanding how the film performed in different regions provides insights into its global appeal.
While specific figures for individual countries are not readily available, the overall worldwide gross of $747.4 million indicates that Wicked has resonated with audiences across different continents. Factors contributing to its international success include the universal themes of friendship and acceptance, the appeal of the musical numbers, and the widespread recognition of the lead actors.
10. What is the Significance of Wicked’s Success in the Context of Broadway Adaptations?
Wicked’s box office success is significant for several reasons:
- Validation of the Broadway-to-Film Adaptation Model: The film’s performance demonstrates the potential for successful adaptations of popular Broadway musicals, paving the way for future projects.
- Increased Interest in Musical Theater: The film has sparked interest in musical theater among a wider audience, encouraging more people to explore the stage productions that inspired the movie.
- Financial Viability of Musicals: Wicked’s success has reinforced the financial viability of musicals, attracting investment and talent to this genre.
- Cultural Impact: The film has contributed to the cultural landscape, providing a fresh interpretation of a beloved story and engaging audiences in discussions about its themes and messages.
11. How Has the Success of “Wicked” Influenced Other Broadway Adaptations?
The triumph of “Wicked” has undeniably set a new benchmark for Broadway adaptations, influencing subsequent projects in various ways. Here’s how:
- Increased Confidence Among Studios: The film’s financial success has instilled confidence in major studios, making them more willing to invest in other musical adaptations.
- Higher Budgets and Production Values: “Wicked” demonstrated that audiences are willing to pay for high-quality adaptations, leading to increased budgets and production values for subsequent projects.
- Greater Attention to Casting: The film’s success highlighted the importance of casting well-known and talented actors who can attract a broad audience.
- Emphasis on Marketing and Promotion: “Wicked” set a new standard for marketing and promotion, demonstrating the effectiveness of a comprehensive campaign in generating buzz and driving ticket sales.
- Inspiration for New Adaptations: The film’s success has inspired producers and creators to explore new and innovative ways to adapt Broadway musicals for the big screen.
12. What Role Did Social Media Play in Promoting and Driving Ticket Sales for Wicked?
Social media played a pivotal role in promoting Wicked and driving ticket sales. The film’s marketing team utilized various platforms to engage with fans, build anticipation, and generate buzz. Key strategies included:
- Creating Official Accounts: Dedicated accounts on platforms like Instagram, Twitter, and Facebook were used to share updates, trailers, and behind-the-scenes content.
- Engaging with Fans: The marketing team actively engaged with fans, responding to comments, answering questions, and encouraging user-generated content.
- Launching Viral Campaigns: Interactive campaigns, such as contests and challenges, were launched to encourage participation and increase visibility.
- Collaborating with Influencers: Partnerships with social media influencers helped to reach a wider audience and generate positive reviews.
- Utilizing Targeted Advertising: Targeted advertising campaigns were used to reach specific demographics and interest groups, maximizing the effectiveness of the marketing efforts.
13. How Did the Soundtrack Sales of Wicked Contribute to the Overall Revenue?
The soundtrack sales of Wicked significantly contributed to the overall revenue. The film’s music, composed by Stephen Schwartz, is a key element of its appeal. The soundtrack’s Billboard 200 peak at number 2 demonstrates its popularity. Soundtrack sales generated additional revenue through physical copies, digital downloads, and streaming royalties. The popularity of the soundtrack also helped to promote the film and attract more viewers.
14. What Impact Did the Star Power of Cynthia Erivo and Ariana Grande Have on Box Office Numbers?
The star power of Cynthia Erivo and Ariana Grande undoubtedly had a significant impact on the box office numbers for Wicked. Both actresses have a substantial fan base and are highly respected in their fields.
- Cynthia Erivo: An acclaimed actress and singer with a Tony Award, a Grammy Award, and an Emmy Award. Her talent and reputation added credibility to the film and attracted fans of stage and screen.
- Ariana Grande: A global pop superstar with millions of followers on social media. Her involvement in the film generated considerable buzz and drew in a younger demographic.
The combination of Erivo’s and Grande’s star power created a powerful draw for audiences, significantly boosting ticket sales and contributing to the film’s overall success.
15. Can “Wicked” Surpass Other Top-Grossing Films of All Time?
While “Wicked” has achieved impressive box office success, surpassing other top-grossing films of all time is a considerable challenge. Films like Avatar, Avengers: Endgame, and Titanic have grossed over $2 billion worldwide, setting a very high bar.
Whether “Wicked” can reach those heights depends on several factors, including:
- Continued Success in Theaters: Maintaining strong ticket sales in the coming weeks and months will be crucial.
- International Performance: Continued success in international markets can significantly boost the film’s overall gross.
- Home Video and Streaming Revenue: Revenue from home video sales and streaming rights will add to the film’s total earnings.
- Cultural Impact and Legacy: The film’s long-term cultural impact and legacy will influence its ability to generate revenue over time.
While it may be difficult for “Wicked” to reach the very top of the all-time box office charts, its current success has already secured its place as one of the most successful musical adaptations of all time.
16. What Are the Potential Long-Term Revenue Streams for “Wicked”?
Beyond the initial box office gross, “Wicked” has several potential long-term revenue streams:
- Home Video Sales: Sales of Blu-ray, DVD, and digital copies of the film.
- Streaming Rights: Licensing the film to streaming platforms like Netflix, Amazon Prime Video, and Disney+.
- Television Broadcast Rights: Selling the rights to broadcast the film on television networks.
- Merchandising: Sales of merchandise, such as apparel, toys, and collectibles.
- Stage Productions: Continued licensing of the original Broadway musical and potential revivals.
- Sequels and Spinoffs: The possibility of sequels and spinoffs based on the “Wicked” universe.
These long-term revenue streams can significantly add to the film’s overall profitability and ensure its continued success for years to come.
17. How Does “Wicked” Compare to Other Films Directed by Jon M. Chu in Terms of Box Office Success?
Comparing “Wicked” to other films directed by Jon M. Chu provides insights into his track record and the scale of success he has achieved with this adaptation. Here’s a comparison of the worldwide grosses of some of his notable films:
- Wicked (2024): $747.4 million
- Crazy Rich Asians (2018): $238.5 million
- G.I. Joe: Retaliation (2013): $375.7 million
- Step Up 2: The Streets (2008): $150.8 million
As the figures show, “Wicked” has far surpassed the box office success of Chu’s other films, making it the most commercially successful project of his career. This achievement reflects the film’s broad appeal and the director’s ability to bring a beloved story to the big screen in a way that resonates with audiences.
18. What Was the Critical Reception of Wicked, and How Did It Affect Box Office Numbers?
The critical reception of Wicked played a crucial role in shaping its box office success. Positive reviews from critics can generate buzz and encourage more people to see the film. Conversely, negative reviews can deter potential viewers and negatively impact ticket sales.
While critical reception can vary, initial reactions to Wicked have been generally positive, with many praising the performances of Cynthia Erivo and Ariana Grande, as well as the film’s visual effects and musical numbers. This positive buzz has undoubtedly contributed to the film’s strong box office performance.
19. How Did the Marketing Campaign for Wicked Differ From Those of Other Musical Adaptations?
The marketing campaign for Wicked stood out in several ways:
- Early and Extensive Promotion: The campaign began well in advance of the film’s release, building anticipation and generating buzz.
- Social Media Engagement: The marketing team utilized social media platforms to engage with fans, share updates, and launch interactive campaigns.
- Collaborations with Influencers: Partnerships with social media influencers helped to reach a wider audience and generate positive reviews.
- Emphasis on Star Power: The campaign heavily featured Cynthia Erivo and Ariana Grande, leveraging their popularity to attract viewers.
- Visual Spectacle: The marketing materials emphasized the film’s visual spectacle, showcasing the elaborate costumes, sets, and special effects.
These strategies helped to differentiate Wicked from other musical adaptations and contributed to its success in capturing the attention of audiences worldwide.
20. What Are Some Interesting Facts About the Production of Wicked That Might Have Contributed to Its Popularity?
Several interesting facts about the production of Wicked may have contributed to its popularity:
- Faithful Adaptation: The film is a faithful adaptation of the beloved Broadway musical, preserving the original storyline and musical numbers.
- Extensive Visual Effects: The film features extensive visual effects, bringing the fantastical world of Oz to life in a spectacular way.
- Elaborate Costumes and Sets: The costumes and sets are meticulously designed and crafted, adding to the film’s visual appeal.
- Dedicated Fan Base: The original Broadway musical has a dedicated fan base that has been eagerly anticipating the film adaptation for years.
- Passionate Director and Cast: The director and cast are passionate about the project and have worked hard to bring the story to life in a way that honors the original musical.
These elements have contributed to the film’s overall appeal and have helped to generate positive buzz among audiences.
21. How Did the Running Time of Wicked Affect Its Performance in Theaters?
The running time of a film can affect its performance in theaters in several ways. A longer running time may limit the number of screenings per day, potentially reducing the number of tickets sold. However, a well-paced and engaging film can hold the audience’s attention and generate positive word-of-mouth, leading to increased ticket sales.
The running time of Wicked is approximately 2 hours and 40 minutes, which is longer than many other musical adaptations. However, the film’s engaging storyline, memorable music, and strong performances have helped to maintain audience interest and overcome any potential drawbacks associated with its length.
22. What Were the Key Challenges in Adapting Wicked From Stage to Screen?
Adapting Wicked from stage to screen presented several key challenges:
- Preserving the Essence of the Original: Capturing the magic and emotion of the original Broadway musical was essential to satisfy longtime fans.
- Expanding the World: The film needed to expand the world of Oz beyond the limitations of the stage, creating a visually spectacular and immersive experience.
- Balancing Music and Story: The film needed to balance the musical numbers with the storyline, ensuring that both elements were effectively integrated.
- Casting the Right Actors: Finding actors who could sing, dance, and act was crucial to bringing the characters to life on the big screen.
- Managing Expectations: The film needed to manage the high expectations of fans who had been anticipating the adaptation for years.
Overcoming these challenges required a talented team of filmmakers, actors, and musicians, as well as a clear vision for how to bring the story to life on the big screen.
23. How Did the Use of Music and Original Songs in Wicked Contribute to Its Commercial Success?
The use of music and original songs in Wicked played a vital role in its commercial success. The film features a mix of popular songs from the Broadway musical, as well as new musical numbers written specifically for the adaptation. These songs are catchy, emotional, and well-integrated into the storyline, enhancing the overall viewing experience.
The popularity of the music has helped to attract audiences who are familiar with the Broadway musical, as well as those who are new to the story. The soundtrack sales have also generated additional revenue, further contributing to the film’s commercial success.
24. In What Ways Did the Themes of Friendship and Acceptance Resonate with Audiences of Wicked?
The themes of friendship and acceptance in Wicked resonated deeply with audiences, contributing to the film’s widespread appeal. The story explores the unlikely friendship between Elphaba and Glinda, two young women who come from very different backgrounds but ultimately find common ground.
The film also addresses themes of prejudice, discrimination, and the importance of accepting others for who they are. These themes are particularly relevant in today’s society and have helped to make Wicked a powerful and thought-provoking film.
25. How Did the Visual Effects in Wicked Enhance the Storytelling and Audience Experience?
The visual effects in Wicked played a significant role in enhancing the storytelling and audience experience. The film features a wide range of visual effects, from elaborate set extensions to fantastical creatures and magical spells.
These visual effects help to bring the world of Oz to life in a way that is both visually stunning and emotionally engaging. They also enhance the storytelling by allowing the filmmakers to create scenes and moments that would not be possible in a live stage production.
26. What Are the Key Takeaways From the Success of Wicked for Future Film Adaptations of Broadway Musicals?
The success of Wicked provides several key takeaways for future film adaptations of Broadway musicals:
- Stay True to the Source Material: Preserving the essence of the original musical is essential to satisfy longtime fans.
- Cast Talented Actors: Finding actors who can sing, dance, and act is crucial to bringing the characters to life on the big screen.
- Invest in Visual Effects: Visual effects can enhance the storytelling and audience experience, particularly in fantastical worlds.
- Market Effectively: A comprehensive marketing campaign is essential for generating buzz and driving ticket sales.
- Balance Music and Story: The film needs to balance the musical numbers with the storyline, ensuring that both elements are effectively integrated.
By following these guidelines, future film adaptations of Broadway musicals can increase their chances of achieving commercial and critical success.
27. What is the Future of Musical Films After the Success of Wicked?
The success of Wicked has reignited interest in musical films and paved the way for future adaptations. The film’s commercial and critical acclaim has demonstrated that audiences are willing to embrace well-made musical films, particularly those based on popular Broadway shows.
As a result, several new musical films are currently in development, including adaptations of The Color Purple, Matilda, and Mean Girls. These films will likely benefit from the lessons learned from Wicked, incorporating its successful strategies and innovative approaches.
28. What Role Did Broadway Play in the Overall Success of the “Wicked” Franchise?
Broadway played a foundational role in the overall success of the “Wicked” franchise. The original Broadway production of Wicked was a smash hit, running for over two decades and captivating audiences with its unique storyline, memorable music, and elaborate stage production.
The success of the Broadway show created a dedicated fan base, which was eagerly anticipating the film adaptation. This pre-existing audience provided a strong foundation for the film’s box office success.
29. How Can Aspiring Filmmakers and Producers Learn From the Success of Wicked?
Aspiring filmmakers and producers can learn several valuable lessons from the success of Wicked:
- Choose the Right Project: Select a project that has a strong story, memorable music, and a dedicated fan base.
- Assemble a Talented Team: Surround yourself with talented filmmakers, actors, and musicians who are passionate about the project.
- Stay True to the Source Material: Preserve the essence of the original story, while also exploring new and innovative ways to bring it to life on the big screen.
- Market Effectively: Create a comprehensive marketing campaign that generates buzz and drives ticket sales.
- Be Passionate and Persistent: Making a successful film requires passion, persistence, and a willingness to overcome challenges.
30. What are the Long-Term Prospects for the “Wicked” Franchise?
The long-term prospects for the “Wicked” franchise are promising. The success of the film adaptation has generated renewed interest in the original Broadway musical, as well as the potential for sequels, spinoffs, and other related projects.
The “Wicked” universe is rich with characters, stories, and themes that can be explored in future films, television shows, and stage productions. By continuing to create high-quality content that resonates with audiences, the “Wicked” franchise can maintain its success for years to come.
31. What Was the Demographic Breakdown of the Audience That Saw Wicked in Theaters?
Understanding the demographic breakdown of the audience that saw Wicked in theaters provides insights into the film’s appeal and its ability to reach different segments of the population.
While specific figures may vary depending on the source, general trends suggest that the audience for Wicked was largely female, with a significant percentage falling within the 18-49 age range. The film also attracted a diverse audience, reflecting the universal themes of friendship and acceptance that are central to the story.
32. How Did the Theatrical Release Strategy for Wicked Impact Its Box Office Gross?
The theatrical release strategy for Wicked significantly impacted its box office gross. The film was released in a wide number of theaters, both domestically and internationally, maximizing its reach and allowing it to capture a large audience.
The release date was also strategically chosen to avoid direct competition with other major blockbusters, giving Wicked a better chance to stand out and attract viewers. Additionally, the film was released during a time when many families were looking for entertainment options, further contributing to its success.
33. How Does Wicked’s Success Compare to Other Films Based on Stage Productions?
Wicked’s success surpasses other films based on stage productions. While films like Les Misérables and Grease have achieved significant success, Wicked’s $747.4 million worldwide gross sets it apart as a top performer in this category.
| Film | Worldwide Gross |
|---|---|
| Wicked | $747.4 million |
| Mamma Mia! | $611.5 million |
| Les Misérables | $442.8 million |
| Grease | $396.3 million |
This comparison highlights Wicked’s broad appeal and its ability to resonate with audiences on a global scale, surpassing even well-loved classics.
34. How Did Wicked’s Success Contribute to the Popularity of Musical Theater Among Younger Audiences?
Wicked’s success has significantly contributed to the popularity of musical theater among younger audiences. The film has introduced a new generation to the magic of musical theater, inspiring them to explore other stage productions and musical films.
The film’s engaging storyline, memorable music, and relatable characters have resonated with younger viewers, creating a new wave of fans for the genre. This renewed interest in musical theater can have a positive impact on the industry, encouraging more young people to get involved in acting, singing, and dancing.
35. What Role Did Fan Theories and Speculation Play in Building Anticipation for the Wicked Movie?
Fan theories and speculation played a significant role in building anticipation for the Wicked movie. Leading up to the film’s release, fans shared their theories, predictions, and hopes for the adaptation on social media platforms, creating a sense of community and excitement.
These fan-generated discussions helped to keep the film in the public eye, generating buzz and encouraging more people to learn about the story. The filmmakers also engaged with fans, teasing them with hints and clues, further fueling their speculation and anticipation.
36. How Did the Use of Original Broadway Cast Members in the Wicked Movie Impact Audience Reception?
The use of original Broadway cast members in the Wicked movie could have had a positive impact on audience reception. While the film features a new cast in the lead roles, bringing back some of the original Broadway performers in supporting roles could have added a sense of authenticity and nostalgia for longtime fans.
It would have allowed fans to see familiar faces and voices from the original production, while also giving the new cast members a chance to learn from and collaborate with the veterans. This combination of old and new could have enhanced the overall viewing experience and generated positive word-of-mouth.
37. How Did the Accessibility of the Music From Wicked on Streaming Platforms Affect Ticket Sales?
The accessibility of the music from Wicked on streaming platforms likely had a positive effect on ticket sales. By making the songs readily available to listeners, the filmmakers were able to generate buzz and familiarity with the music.
Listeners who enjoyed the music were more likely to see the film in theaters, while those who were already fans of the Broadway musical were able to relive their favorite songs and get excited about the adaptation. This accessibility helped to expand the film’s audience and drive ticket sales.
38. How Did Wicked’s Portrayal of Strong Female Characters Contribute to Its Success?
Wicked’s portrayal of strong female characters has undoubtedly contributed to its success. The film features two complex and compelling female leads in Elphaba and Glinda, who defy stereotypes and challenge traditional gender roles.
These characters are intelligent, ambitious, and independent, and they ultimately forge their own paths in life. Their strength and resilience have resonated with audiences, particularly women and girls, who have found inspiration and empowerment in their stories.
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